Sales Foundations
What modern sales actually is, types of sales (BDR/SDR/AE/CSM), inbound vs. outbound, the sales funnel.
A hands-on business development curriculum covering sales fundamentals, CRM mastery (Salesforce / HubSpot), lead generation, cold outreach, discovery calls, negotiation, account management, and the modern B2B / SaaS sales motion — delivered by senior US sales leaders who run real revenue teams.
Each tool taught with the workflows and failure modes practitioners actually meet on the job.
First half of the curriculum — core fundamentals and the most common day-to-day skills.
What modern sales actually is, types of sales (BDR/SDR/AE/CSM), inbound vs. outbound, the sales funnel.
Why people buy, decision frameworks (Challenger, SPIN, MEDDIC), pain vs. gain, the buying committee.
Defining ICP, Apollo / LinkedIn / Crunchbase prospecting, list building, lead scoring, intent signals.
Email writing that converts, sequence design (Outreach/Apollo), cold call frameworks, video outreach, response handling.
Pre-call research, agenda setting, BANT/MEDDIC qualification, asking great questions, taking control of the call.
Second half — production patterns, real-world operations, and the senior-level depth.
Tailoring demos to discovered pain, handling objections live, deal proposals, mutual action plans.
Negotiation frameworks, common buyer tactics, discounting discipline, contract terms, signing momentum.
Salesforce + HubSpot pipeline hygiene, opportunity stages, activity tracking, forecasting, reporting.
Onboarding, QBRs, upsell/cross-sell, churn signals, customer health scores, NRR optimization.
Modern sales tech stack, sales/marketing alignment, RevOps basics, SLA agreements, attribution.
techventive.io turns this curriculum into job-ready positioning — project explanation, résumé and LinkedIn rewrites, GitHub portfolio polish, technical interview preparation, and placement-focused guidance through to the offer letter.
Freshers, working professionals, managers, career switchers, and aspirants who want a practical, job-focused path.